{"id":2796,"date":"2023-03-11T02:42:21","date_gmt":"2023-03-11T00:42:21","guid":{"rendered":"https:\/\/cpadok.media\/gambling-affiliate-with-email-marketing\/"},"modified":"2023-04-01T12:03:10","modified_gmt":"2023-04-01T09:03:10","slug":"gambling-affiliate-with-email-marketing-eng","status":"publish","type":"post","link":"https:\/\/cpadok.media\/en\/gambling-affiliate-with-email-marketing-eng\/","title":{"rendered":"Affiliate marketing with email newsletters to gambling offers. Is it possible to attract large volumes of traffic from this source in 2023?"},"content":{"rendered":"

Many arbitrageurs are not interested in working with email newsletters, as they believe that this source has lost its relevance and is not worth investing time, effort, and money in. However, even with little experience, you can achieve high efficiency and conversion rates by working with high-quality creos and offers from recognizable advertisers. Especially in the gambling vertical.<\/span><\/p>\n

To create this article, we engaged Dmytro, Head of Affiliate iGaming partner <\/span>TheAFF<\/b><\/a>, to share his expert opinion. He shared his expert opinion on working with gambling offers in email newsletters, providing answers to the most relevant questions. You can find out more about the offers and tools offered by the affiliate in the <\/span>\u00ab<\/span>Aff networks<\/b><\/a>\u00bb<\/span> section.<\/span><\/span><\/p>\n

Are email newsletters really dead for traffic arbitrage?<\/span><\/h2>\n

Today, it seems that email is no longer a popular method of communication. Advertisers prefer messengers and social networks. But dry statistics show that despite the emergence of numerous new online platforms, the popularity of email services is only growing. This is especially evident in the burgeoning geo-sector. According to <\/span>Statista<\/span><\/a>, the number of subscribers to email newsletters is also constantly growing. Thus, in 2020, there were ~3.9 billion newsletter users, and according to the latest forecasts, by 2024, the number is expected to grow to 4.5+ billion. Across industries, the average email open rate is 22%, and the average number of clicks in an open email is 4%. Moreover, in Western geos from the Tier-1 segment, about 60% of users buy online thanks to emails.<\/span><\/span><\/p>\n

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In terms of audience response, email newsletters outperform social media. So, even in 2023, email newsletters are a great tool for initial and repeated lead acquisition. However, to be successful with email newsletters, you need to go beyond the usual approaches and create customized and creative emails.<\/span><\/p>\n

Strengths and weaknesses of email newsletters<\/span><\/h2>\n

To begin with, we suggest paying attention to the advantages of email newsletters for the gambling vertical.<\/span><\/p>\n